While there have been several efforts to unify the concepts of blockchain technologies and digital advertising, we believe that none have addressed the end-to-end nature and none are backed by a company with the experience and relationships that Kochava Labs already has in the advertising industry.
Blockchain, in its peer-to-peer nature, is a very egalitarian, very open playing field. XCHNG is designed to be open for third-party verification, but also provides industry-leading measurement right out of the box from Kochava Inc. XCHNG is also able to leverage the Kochava Collective, the largest independent data marketplace, comparable in scale to the biggest players in the field.
As a 1st reference implementation of a Measurement Provider, XCHNG is enabled to serve the world’s top advertisers and Fortune 100 companies, who depend on Kochava Inc. to measure over $6 billion in ad spend annually.