Digital advertising has reached a boiling point similar to other industries that have been overhauled in order to remain viable. From a single ad unit on HotWired in 1994 the industry has grown to $74B in the U.S. today ($220B world wide) with a vast and confusing landscape of vendors, who are further splintered by value proposition. Digital advertising transactions are inefficient, unsecured, and subject to excessive fraud.
Advertisers are demanding a better process. XCHNG offers a vastly improved technological approach that enables IOs to be transacted via a crypto-verified distributed ledger. This unifying and open blockchain-based approach enables all parties in the workflow of the IO to transact together, directly. These actions start with discovery and negotiation and move through the lifecycle of execution, verification, payment and participant ratings.
While there have been several efforts to unify blockchain technology and digital ads, none have addressed the end-to-end nature and none have been developed by a company with the reach and experience that Kochava already has in the industry as a system of record.
Join us in revolutionizing the ad industry for good; become an OnXCHNG Partner
Benefits to our Partners:
Early access to XCHNG architecture and roadmap plans
Participation in roadmap direction
Early access to XCHNG code-base
Token generation from genesis block for participation (allocation tbd)
Token mining for partners that introduce inventory (allocation tbd)